We help our clients step through a logical progression of tasks that ensure the most effective sales and marketing strategy possible. Starting with message development, we review content, provide strategic positioning advice, and help our clients understand how to incorporate and deliver key messages designed for maximum impact and media understanding.

Marketing Communications Counsel – With 19 years of HPC sales and marketing experience, and the resources of a strategic marketing agency well versed in high-tech message campaigns, we have learned to help our clients step through the range of possible communications programs to determine what will work best – based on current market conditions and audience perceptions. We can help you evaluate all options, from advertising and MarComm programs to public relations and public speaking programs. Only when you look at all the options and balance the trade offs can you make a good business decision as to the types of communications programs and the benefits and values of each. We are business people – and professional communicators. Our job is to help you tell your story – in support of growing your business. We can help you determine the best vehicles for delivering your unique value proposition(s) to your target audiences.

Strategic Public Relations – Our public relations specialists have experience on both the agency and the client side. With a keen understanding of what makes “good PR”, we help clients develop strategic communications campaigns based on solid messages and interesting editorial sound bites. Our programs are designed to help clients communicate their key messages far beyond the boundaries of the HPC community.

Regardless of a client’s internal resources or contracted agency support, our PR specialists can be particularly helpful when activities reach a level that just overwhelms the client’s capabilities. For example, our team has a particular expertise in press tour planning and management and can easily offload that function in support of product launches. We have advised numerous agencies and organizations on how to run highly effective, well organized press tours.

Training / Workshops – Tabor Marketing Group offers a unique added value for training your corporate spokespeople. We see this as the final preparation where clients can sharpen their skills for presentations, speaking on panels, or conducting media interviews or analyst briefings. Our interactive media interview skills workshops are customized for each client to deliver experiential understanding of the reporter’s role, while stepping the participants through a number of role-play exercises.

Writing Services - Tabor Marketing Group offers turn-key writing services to meet all your marketing needs.

You tell us what you want, and with a minimum amount of your time and effort, we produce what you need. We provide top quality marketing collateral such as case studies, white papers and solution briefs, that lend credibility and impact to your marketing messages and your company’s image.